The factors that make websites and domains valuable are many and very different. When it comes to selling a web address, here are a few key elements that will affect its rating:

  • Whether it contains valuable marketing significant keywords,
  • how "brandable" is the letter combination and the related URL,
  • which top-level domain (TLD) is used,
  • how big is the market potential,
  • presence of interested competitors,
  • whether and to what extent promotion investments are currently being made in this letter combination on the web,
  • how long the domain has been on the web - older domains have better search engine optimization (SEO),
  • whether there is already a following that could increase traffic rates immediately.

Unlike to websites who have more metrics that can determine their price, there is no real formula for calculating a domain value. As a rule of thumb, however, short and expressive web addresses with valuable marketing significant and meaningful keywords make the most money.

Some examples of the ratings
The domain sold for over $ 300,000 in 2020. sold for $ 49.7 million in 2010, which is understandable when you consider that it has top keywords for one of the most competitive industries online. The domain name was sold for $ 30 million last year. Facebook paid $ 8.5 million for

Some links to it: